Dumb Consumer Item Of The Month - The Luxury Market

$1.2 million.

The only thing sillier than spending money on unnecessary things is spending huge sums of money on unnecessary things.

Once again the Dumb Consumer Item of the Month is a category - anything in the luxury market. And once again, there is no shortage of dumb.

Since the middle class has been hollowed out over the years, people who were formerly in this income category can no longer afford overconsumption like they used to.

$8 million.

Because of this, consumerism has moved on and has been trending toward the upper income categories where all the money is.

Corporations have been shifting to selling fewer more expensive things to fewer people, while increasing profits at the same time.

The rich spend their insane wealth in increasingly dumb expensive ways, and the rest of us are told to be happy with "owning nothing".

That hardly seems fair. What happened to overconsumption for all?

$7 million.

But this is the only way the uber wealthy can make hoarding cash and spending their vast wealth any fun. 

If we ALL had to reduce our consumption, why have more money than you need at all? Why have it, if you can't spend it?

Solution? Limit the purchasing power of the many in order for the few to continue with their overconsumption in new and more extreme ways.

That's what the growing luxury market is all about.

$31 million.

In a world where more and more people are experiencing difficulties paying for necessities like food, clothing and shelter, that a luxury market exists at all seems insane.

Some would say it is sinful. 

"Sinfully Wicked" consumerism. 

That sounds too much like the perfect tag line for these goods (or shall we call them "bads"?).

But I say it is more like sinfully silly.