Dumb Consumer Item of the Month - Car Subscription Fees

Cars alone could be the dumb consumer item of the month, but today it is add-ons to already expensive vehicles that makes the list - subscription fees.

Want your heated seated seats that you already paid for to function? That will cost you a bit more each month.

Want more power from the drivetrain you already put out dearly for? Pay more per month or you don't get it, even though you technically own your car engine. Or at least you used to.

Navigation system? Pay more per month.

Subscription fees on car features are here, whether driver/owners want them or not. And they don't.

But they aren't called subscriptions, or renting by the carlords, they are "features on demand".

You will own nothing. 

And you will be happy, or else.

Or maybe some enterprising simple car maker will build an old analog vehicle that isn't connected to the cloud and still works.

All it would do is get the motorist from point A to point B economically, and you wouldn't need a credit card to unlock the steering wheel.

That is unlikely to happen with automakers loading up cars with internet connected features then charging monthly fees to unlock them. 

Autolords are counting on raking in billions of dollars in subscription fees moving forward. As if the average price of $50,000 for a car wasn't dumb enough already.

Auto subscription fees will really test how dumb of expensive consumer items shoppers are willing to pay for. 

I'll be thinking about this one. 

As I ride my bike. 

That has no subscription fees and is not in any way connected to the internet.

And cost me $400 dollars and has lasted 14 years.

That's $28.47 per year, or $2.37 per month. 

Way less than a heated seats subscription in an already very expensive car.