|What is the first thing you think when you see this billboard?|
It is easy to fall prey to the "bigger is better" way of thinking. I found a pocket of it in my own thinking when I looked at the image above.
What was the first thing you thought about after looking at the billboard? Mine was that they should have used the whole billboard for their message. Then I thought about the message.
Although the sign refers to water usage, the idea conveyed can be applied to anything. Even here they used just the amount of billboard space for what they needed.
Would bigger have been more effective? No.
Think small and use only what you need.