Black Friday (Blue Pill) vs BND (Red Pill)

Blue Pill enjoy shopping and blissful ignorance. Red Pill stop shopping, start living, be free.

The Shoppingtrix


NBAeus: Let me tell you why you're here. You're here because you know something. What you know you can't explain, but you feel it. You've felt it your entire life, that there's something wrong with the world. You don't know what it is, but it's there, like a splinter in your mind, driving you mad. It is this feeling that has brought you to Not Buying Anything. Do you know what I'm talking about?

Neo: Consumerism.

NBAeus: Yes. Consumerism is everywhere. It is all around us. Even now, in this very room. You can see it when you look out your window or when you turn on your television. You can feel it when you go to work... when you go to church... when you pay your taxes. It is the world that has been pulled over your eyes to blind you from the truth.

Neo: What truth?

NBAeus: That you are more than a worker drone and consumer, Neo. Like everyone else you were born into wage slavery, consumer debt, and an endless shopping cycle. Into lifestyles that are excessive, unsustainable, and unlikely to bring happiness. The truth is out there, but it is your choice whether to accept it or not.

The Choice

Take the blue pill and you take the easy way out. You will ignore harsh realities and live in blissful ignorance.


You brave the elements and traffic jams to do your Black Friday shopping with thousands of other frantic bargain hunters. You continue consuming and do not notice that you are not happy. Ecological limits, notions of our fair share of the Earth's resources, and moderation don't exist for you. You desire more.

Take the red pill and you will have a free-thinking attitude. You will wake up from the "normal" lifestyle of work/shop/sleep/repeat. 

You will observe Buy Nothing Day and spend the day doing things that actually make you happy. You awake to the fact that the thing wrong with the world is conspicuous consumption and greed. You see the individuals and institutions that are destroying life and freedom, and you develop ways to distance yourself from them. You desire simplicity.

Go with the red pill and you prefer the truth, no matter how gritty and painful it may be, because you know it is the way to freedom.

An ancient Zen philosopher said something that relates to what happens if we choose the red pill. The philosopher talked about how he did not do what other people do, did not have what other people have, and did not think the way other people think.

He was talking about how he was different from those who choose the blue pill.

"Do not think the red pill is easy" the free-thinking philosopher warned, "because to take it is to walk through a pit of fire." I have found this to be true in my own life, and I have the burn marks on the soles of my feet to show for it.

It is hard going against the grain, but the rewards for doing so are ample and worthwhile. Don't listen to advertisers that are blue pill pushers. Listen to your soul. Answer its pleas and choose the red pill.


NBAeus: This is your last chance. After this, there is no turning back. You take the blue pill - the story ends, you wake up in your bed and believe whatever you want to believe.

You take the red pill - you continue to visit Not Buying Anything and I show you how joyous simplicity can be.

Anti-Shopping Mantras - Part I

There it is - the most simple, most effective anti-shopping mantra there is. It is effective because the majority of the time it is absolutely true.

"You don't need it."

Here are some bonus mantras to chant to yourself (or a persistent sales clerk) if you ever find yourself in a mall by mistake, surrounded by that "new stuff smell" and the whiff of the potential of a fleeting happiness with each purchase.

Alternate Anti-Shopping Mantras


"That's crap."

"Probably toxic."

"Contributes to global climate change."

"Will probably kill me."

"Made by child slaves."

"Produced in a sweatshop."

"Promoted by a billionaire who does not need any more money."



These will take all the fun out of buying stuff, and that is, of course, the point.

Simple Pleasures: Going For A Bike Ride

My motto is "When the going gets tough, the tough go for a bike ride". Ever since elementary school it has worked wonders for me.

I learned very early that fun things happen when you are out riding a bicycle. You are in the environment rather than being in a climate-controlled enclosure of glass and steel. Riding my bicycle has always been one of my most cherished simple pleasures. It keeps me sane.

Linda and I used to go biking together fairly often, but no more. It has been a few years since she has been able to ride her bike - now she requires four wheels.

I thought about my sweety during my last ride. I was on my way home after witnessing a magical bit of the 2013 salmon spawn in a creek a few kilometres from home. I was motivated and inspired by what I saw.

As I pedalled along quiet back roads I thought of how I might share my ride with Linda. My old digital camera has a video setting, and in lieu of a helmet cam, I wondered if I could pull off a hand held short video of a favourite part of my ride (without wiping out).

I stopped, took the camera out of my pack, and proceeded to film 74 seconds of my wind-whipped blast through the landscape. My little cinematic adventure turned out to be some of the most fun I have had on a bike. Check it out.

Feel the wind in your hair, and the joy in your heart. But don't click play if you are looking for adrenalin junkie footage. This is more along the lines of a stress-free ride through the park, with a couple of hills thrown in to get the heart rate up.

Linda had fun sharing my ride via video, and I hope you will too.

"Those who wish to control their own lives and move beyond existence as mere clients and consumers - those people ride a bike." 

- Wolfgang Sachs, of the Wuppertal Institute for Climate, Environment and Energy

GrowthBusters: Hooked On Growth

Stop Shopping, Start Living, Buy Nothing

It is easy to despair the state of things in the world right now. It seems hopeless, no one is doing anything, no one is listening. Might as well give up and go shopping. But wait!

Chances are you will never hear about the current simple living movement which is growing, and is here to stay. But just because the mainstream media won't be covering this revolution, doesn't mean it isn't happening. 

We hear from people daily via comments and emails who have chosen to stop shopping, start living, and buy nothing. 

Some of the people who are doing that are Dave Gardner and the fine folks over at GrowthBusters. I was invited to collaborate with them in spreading the message about Black Friday and overconsumption, which I am more than happy to do.

Dave and crew will be sharing their documentary "GrowthBusters: Hooked On Growth" for free as an alternative activity to Black Friday for you and your family and friends. Rather than camping out overnight on a sidewalk, or battling for this year's fashionable crap, stay home and check out their film.

The following is from their website:

Shop Less; Live More 

A global movement to discourage shopping on Black Friday has long been building steam. Black Friday was dubbed “Buy Nothing Day” in 1992 by Adbusters Magazine, to draw attention to the issue of over-consumption. Campaigns like this encourage us to stay away from the malls on Black Friday (or Saturday in parts of the world where that kicks off the holiday shopping season).

Not Just a Day; A Way of Living 

It’s symbolic, for sure, but more and more of us are extending this notion of NOT shopping for holiday gifts deeper and deeper into our lives. After all, if in North America we’re currently consuming resources 5 times faster than Earth can replenish them, we need to do more than stay home on November 29. We need to be rethinking the cornucopian ideas we grew up with about nature’s abundance. 

Adbusters states that it “isn’t just about changing your habits for one day” but “about starting a lasting lifestyle commitment to consuming less and producing less waste.” 

The North American habit of super-consumption dies hard. It’s all we’ve known. But if we wanted to live lives in which we could drive, fly and shop with complete abandon, we would need to have stabilized world population when we hit 2 billion in 1927. 

If we wanted to own islands, fly our ownLearjets, and own a trophy house for every season, we should have stopped at 1 billion in 1800. 

But we didn’t stop. We filled the world with 7 billion people (with no sign of stabilizing anytime soon), and we went on a binge of consumption that will forever be a milestone in the history of human civilization. Now that lack of attention to sustainability and limits is coming home to roost.  

- See more here

Black Madness Monday

Unbelievable. Pre-plan your Black Friday and Cyber Monday strategy by refusing to participate in the Consumer Mania.

Have a Not Buying Anything White Friday instead.

Stay Calm... and Shop

Stay calm and shop.
Only 30 days left.

Time is running out. The effects of overconsumption and waste grow more evident by the day. How is a citizen to respond? The official message is: Stay calm and shop.

The only responsibility the average person has left is to continue to do their part and spend money on unnecessary things. Don't worry. Trust those that are profiting from everyone fulfilling their advertising-fueled desires.

An abundance of online propaganda will conveniently provide you with lists of things to want, like the list below which came from a website promoting Black Friday in both the US and Canada. Yes, we are entering prime consumer season.

There are even convenient online consumer countdown clocks to remind you that currently there are only 30 days left for you to do your part before Consumer Stuffmas arrives. If clicking on the link makes you nervous, consider having a low-key Buy Nothing Christmas this year.

If you are going shopping, here is that list that outlines a few items from the endless list of things you and your family are supposed to want.


Most Wanted Black Friday Deals For 2013

1. iPad
2. Computers/Laptops
3. PS4
4. Cameras
5. Xbox 
6. Furniture
7. Golf Equipment
8. Tires
9. iPhone
10. Snowboards

Doesn't anyone want food?

Economy OR Environment?

Ask a stupid question and you will get a stupid answer. The stupid question, and one that is being asked by the leading party of my country, is "Economy or Environment?". The stupid answer that many corporate CEO's and politicians are giving is "Economy".

The height of human hubris is displayed by those today who tell us we must choose between a strong economy OR a protected, functioning environment. It is beyond hubris - it is a form of collective insanity that now threatens our very existence. They say that the economy in trouble is more important than the environment in trouble.

Anyone with their integrity intact recognizes that there is nothing without a protected, functioning environment. I could live a month without oil, but try going that long without clean water. You must have a healthy environment to have a healthy economy.

Economic growth does not neatly translate into increased happiness of citizens. If all this economic activity is destroying our environment while not making us any happier, why participate in it at all?

Resource extraction and manufacturing for consumer markets has caused wanton destruction of the environment. They are finding this out in the Indian state of Goa where for the past year there has been a ban on all mining activity.

Economic activity is down in Goa, but by most other measures, the ban has been a net positive move. The environment in the state is rejuvenating, with people noticing cleaner air and water in their communities. Many people commented on reduced noise levels, and roadways are sustaining less damage with fewer traffic jams.

Doctors are reporting fewer cases of respiratory and skin problems, hypertension, anxiety and sleeplessness.

If you asked "Economy or Environment?"I would say that is a dumb and misleading question. Then I would respond that we should be realistic like the state of Goa and make the right and obvious choice - environment all the way.

Sacrifices (or what may feel like sacrifices at first) will need to be made, but overall we will end up with a better, more sustainable environment, economy, and quality of life. After all, what good is creating value for shareholders if they don't have a decent planet on which to spend it?

The Vicious Cycle Of Consumerism

Consumerism is the biggest scam in the history of scams. It is meant to keep us perpetually wanting more. More, more, more... always more.

Constant upgrades, planned obsolescence, and half a trillion dollars a year globally in pro-shopping brainwashing efforts keep us hooked and dependent. It's worse than crack, or cigarettes.

Breaking free of the vicious cycle of consumerism is liberating. It feels great to finally see the scam for what it is - a way to keep you unhappy and spending your money in a vain attempt to buy your way out.

But it is impossible to spend yourself out of a consumerism-induced funk. In order to beat this beast, all you have to do is quit spending. Spend less - be happier.

This is the secret they don't want you to know.


Get The Consumer Monkey Off Your Back

• Treat advertising like the infectious disease that it is - avoid it at all costs.
• The best things in life aren't things - cherish that which money can't buy.
• You DON'T "deserve" it, I don't care how hard you work - no one deserves it.
• Resistance is not futile - once you get practiced, you will be able to eliminate all unnecessary shopping with ease because doing so feels good.
• Don't buy things on credit - if you must have something, delay instant gratification and save enough money to make the purchase. Chances are by the time you have enough money saved, you will no longer desire the item.
• There are a million healthier ways to make yourself happy than going shopping - for example: go for a walk, watch nature, sing, give hugs, laugh, listen to or play music, climb a hill, dance, do nothing, help others, score a goal, run, play, make a cushion and sheet fort on the living room floor, crawl in and read a good book.

Micro Houses Monday

Hand built micro home made with repurposed materials.

There are tiny homes, and then there are micro homes. I have always been interested in small hand built dwellings just large enough to get the job done. Such structures provide a warm, dry micro footprint, and they are often appealing in their craftsmanship and utility.

Another micro home, stark in its simplicity.

The original guide to building anything from a micro to a tiny home is the 1914 book "Shacks, Shelters, and Shanties" by D.C. Beard. Although marketed as a guide for "boys of all ages", there is something in it for anyone that wishes to build their own shelter.

A nice mobile micro home.

The classic 'you can build it' book describes how to create over 50 dwellings from the most primitive lean to up to a fully equipped log cabin. All the structures can be built from local materials, and would degrade harmlessly back into the environment after their useful life.

Warm, dry, simple, cozy.

A micro home meets the basic shelter needs of the occupants just as well as considerably larger, less efficient dwellings. Now with the internet there are many resources available to make a tiny or micro home a real possibility.

A small home built from 3 shipping containers.

I think micro homes are elegant, adequate, and sensible in a time of expensive and depleted resources. They cost less, require less maintenance, and are easier to heat. And they are so darn cute.

A company in Vancouver BC is marketing their brand of tiny home for eco-conscious consumers.

At least one company is counting on consumers turning to tiny dwellings. The outfit is marketing a home that sits on a 10 X 10 footprint, considerably smaller than your average house size. It is attractive inside and out if you like a more modern industrial design, but is still expensive.

They are hoping to sell them for "less than $30,000" dollars, which is still a lot considering one could build a micro home from repurposed materials for considerably less.

If a micro home is "cute" - what is a giant home?

Plus there is something about building your own shelter with your own two hands.

Take Care Of The Crumbs

Slicing homemade bread. And look at all those yummy crumbs!

I try not to waste anything, right down to the last bread crumb. I figure that the more you waste, the more you have to spend. For most of us, spending more means working more. It's not efficient or natural.

I generally assume that most people are like me in that they would like to be in the work state less and be in their natural state more. Indeed, a recent survey provides global evidence for this.

In the survey, only 13% of people reported enjoying their work. That was an improvement over 2010 when a whopping 11% of workers reported being meaningfully involved in their activities on the job.

Congratulations if you are included in this exclusive and fortunate group of people that enjoys their paid labour. If you find yourself in the other group, I recommend you start saving bread crumbs.

I have a jar in my cupboard in which I save the crumbs that fall on the counter when I slice our loaves of homemade bread. They may just be crumbs, but they are still technically 'food'.

I have a hard time throwing away food. It's not efficient. People pay good money to buy bread crumbs at the grocery store, so obviously they are a valuable resource. Therefore, I will not waste them.

In the name of efficiency, waste should be eliminated from the kitchen and all other areas of life as much as possible. Nature wastes nothing, and neither should we.

"Take care of the bread crumbs," I say, "and the meals will take care of themselves."

The Half Life of Stuff

If I had a garage sale every item would have one of these tags. Take my clutter - please!

I can imagine a world with no possessions, but I think we are a long way from achieving that particular goal. In the meantime I recommend you get rid of 1/2 of your possessions as soon as possible. After a well deserved rest, start on getting rid of 1/2 again.

I call this the half life of stuff, and I learned of it through experimentation in the NBA research laboratory. This is what I have found.

Within a certain amount of time any item loses half of its initial appeal and/or usefulness. Over the next period of time it loses half of the appeal that is left, and so on. Eventually the item ceases to hold any appeal at all at which point it degrades into toxic waste. Now it is clutter, and it is harmful to your health.

Almost ten years ago Linda and I gave away half of our total possessions over a couple of days. Some was easy, like the massive desk that we did not feel like dealing with when we moved west. Other things, like our personal library, were harder to let go. But let go we did, and we never looked back.

When we drove away from our home for good to move to the coast we pulled a small trailer of possessions behind us. It wasn't even full. We felt like a basement full of burden had been lifted from us as we floated toward the Pacific.

Since arriving here we have added very little to our collection of things. Rather, we have exercised a constant cutting in order to make our 560 square foot beach home as minimal, efficient, and comfortable as possible.

There is nothing that we have given away that we miss now or regret tossing from our lives. Nothing.

Now we are feeling another half life of stuff coming up, which means that before long another 50% of our things are going to be removed from our lives. I can't wait, even though it will be a bit harder this time since we aren't starting with as much. It is getting down to the nitty gritty of possessions for us.

Not everyone is ready for a 50% cut overall, although I really do recommend you give it some serious thought. You could start with a smaller project to get a taste of the liberation that is possible with minimalizing more.

For example, pick a single closet and cut its contents by half. Or dig into that junk drawer and pull out 50% of what is in it. Same with the garage, or the storage locker, or medicine cabinet, or kids toy box. The result will be the same in every case - it feels great!

Imagine your home with 50% fewer possessions. Its easy if you try.

Time Poverty

How would you like to have to work only 15 hours a week to cover your basic expenses?



Sixty years ago economists were optimistically predicting that by this point in time we would all be enjoying the fruits of our labour and increased productivity. Everyone would have enough, and we would only be working a fraction of the 40-60 hours we do now.


The times in my life that I had the most money, I had the least amount of time to enjoy it. During these moments of time-poverty I felt trapped. It made the money feel less valuable, and the work I had to do to get it more futile.

Early on in my work life I decided I would rather work less, spend less, and become time-rich. I didn't want to miss any precious moments doing the things I love.

Time is what gives us the freedom to work at our priorities instead of someone else's. Our own agenda and space to manifest our dreams.

Money provides no freedom if you don't have the time to enjoy it.

Eliminating Time-Poverty

It is possible to eliminate time-poverty from your life.

• Practice mindfulness. Nothing can turn ordinary moments into precious moments better than being present in whatever you are doing. Pay close attention to your perceptions and sensations as you do simple, every day activities. Go slowly, focus on each step.
• Change your language. Think "choose to" instead of "have to" when faced with seemingly unpleasant yet necessary tasks.
• Say no more often. I have found that "I don't think that is going to work for me" is better than an outright "NO".
• Stay on task. When you have to work, really work. 
• Plan some alone time. Schedule regular bits of time for yourself to do whatever you want. Even 30 minutes can make a difference.
• Live more simply. Spend less, work less, have more time.
• Try new things. Taking risks and trying new things makes us feel alive and vital.

100% Clean, Renewable Energy Possible Now

We need a 'Renewables First' energy policy, and a commitment to
achieving 100% clean energy production as soon as possible.

"A new study – co-authored by Stanford researcher Mark Z. Jacobson and UC-Davis researcher Mark A. Delucchi – analyzing what is needed to convert the world's energy supplies to clean and sustainable sources says that it can be done with today's technology at costs roughly comparable to conventional energy. 

But converting will be a massive undertaking on the scale of the moon landings. What is needed most is the societal and political will to make it happen."

Read more here.

Thriving During A Time Of Economic And Lifestyle Contraction

A smaller, more local life can be very rewarding.

Economic fertilizer spreaders started spewing talk of "green shoots" shortly after the beginning of the Great Recession of 2008. Five years later and most of us are getting horse manure rather than the green stuff.

I have stopped waiting for "the recovery". I don't think it is coming. Ever.

Economists fling about the term "jobless recovery", but what that really means is no recovery as far as the majority of people are concerned. This is likely to continue - we have entered the era of contraction.

Blame the end of cheap energy, climate change, government corruption, environmental collapse, our own ennui, market manipulation, or the downfall of capitalism, but the days of abundance are coming to an end, the victim of natural limits on growth and consumption.

In the years ahead economies will likely contract, meaning that lifestyles will as well. Ask the people of Greece about contraction - they are currently having an involuntary crash course. The Bank of Greece predicted a 4.6% economic contraction for this year.

For many, downsizing to smaller more local lifestyles will be a difficult adjustment to make. But it does not need to be a disaster if one is prepared. Depending on your perspective, it could be seen as an interesting challenge rather than a hardship.

Either way, preparation is the key to thriving while responding to shrinkage in our economies and our lives.

Thriving During Economic And Lifestyle Contraction

There are two major things that will help anyone thrive in tough times:

1. The first is the ability to do without as much as you can.

In order to be ready for anything you have to be able to cut your expenses, and expectations, to the bone at a moments notice. People that can adapt quickly and focus on meeting needs efficiently will be well suited for a downsized lifestyle.

Remember that one vision of Hell is of a place where you always get whatever you want. I saw that in a black and white Twilight Zone episode, and now we are living it in Technicolour.

While contraction is taking place slowly now, it is important to reduce our addiction to out of control consumer spending before contraction gains momentum. The sooner you cut spending, the more you can save and the better prepared you will be.

When I think about doing without as much as I can I think about camping. For me camping is all about stripping life to the basics, and I love it.

2. The second is to be able to provide for as many of your own needs as you can yourself. 

Spending less money means doing more things for yourself. I see this as a wonderful opportunity to learn new things and develop new skills. Lifelong learning, curiosity and ingenuity are major survival skills that allow one to change and grow successfully with the conditions.

Those who can do things like cook from scratch, bake, sew, cut hair, grow food, keep animals, and build and fix things are likely to do better than those who lack these skills. If you currently don't possess the skills required for increased self-reliance, now is a good time to learn.

There are probably community/adult education classes near you that you can take to learn valuable skills that will help increase self-sufficiency. Eventually these skills can become enjoyable pursuits that connect you to a more authentic and enjoyable life.

Of course no one can do everything, and this is where a strong community comes in handy. We can share our skills with others and create networks of trading and bartering for goods and services. We can pull together and take care of one another.


Stop waiting for a recovery that may never come. If you can manage doing without and take care of your own needs, you will adapt well to the new economic reality of contraction. In the process you may find that your new smaller, more local and more authentic lifestyle is more rewarding.

NBA Is A Nuclear-Free Zone

No Nukes! NBA is a nuclear-free zone.

Not many people outside of Japan are talking about Fukushima. Especially silent is my own federal government.

Hold on, doesn't Canada sell nuclear reactors? And export Uranium? Hmm.

The official line of the Canadian government/nuclear industry is "nothing to worry about", or "no risk from Fukushima fallout" for Canadians. Their misinformation, withholding of data, and lies could put millions of citizens at risk.

Individuals that actually know about nuclear power paint a different, and very disturbing picture.

Scientists predict that if things get worse at the plant the radioactive plume that would travel across the Pacific would require the evacuation of the west coast of N. America. Uh, I live on the west coast of N. America, and I would like to know what an appropriate response would be to this unprecedented event.

Other experts go as far as to say that a worst case scenario would necessitate the evacuation of the entire Northern Hemisphere. As this horror continues to unfold, it is difficult to believe that there are vested interests that continue to push this destructive technology.

All this madness is more proof that we are being duped by powerful, moneyed, and influential forces. Governments in collusion with the war/nuclear industry tell us we can't continue without more nuclear power plants (while raising acceptable levels of radiation since 2011).

I don't see how we can continue with them.

If renewable can't power our busy lives, then perhaps what we need are less busy lives. If each of us committed to changes at home and practiced measures of conservation, the nuclear power plants that we have right now wouldn't be necessary.

We can choose simpler, less energy intensive lives. We can contact our elected officials and demand they act responsibly and implement a "Clean Energy: Choose Renewables First!" policy as recommended by the Union of Concerned Scientists.

We can say, "No Nuclear Power, No Nuclear Bombs - Anywhere".

"The splitting of the atom changed everything except Man's way of thinking, as we drift towards unparalleled catastrophe."

- Albert Einstein

We Call This Freedom Monday

This meme about our lack of real freedom reminded me of the American band Rage Against The Machine. True to their name, they are calling us to fight for our freedom, and our lives. They are promoting the importance of a major shift in the way we do things.

The way that guitarist Tom Morello describes our system makes sense to me. I, like most of us, have direct experience with what he is talking about.

He says, "America touts itself as the land of the free, but the number one freedom that you and I have is the freedom to enter into a subservient role in the workplace. Once you exercise this freedom you've lost all control over what you do, what is produced, and how it is produced. And in the end, the product doesn't belong to you."

He also figures that the number two freedom in America is the freedom to starve.

"What? 

The land of the free?

Whoever told you that is your enemy..."

- Rage Against The Machine, Know Your Enemy