1. To give voice to your values through how you live. 2. To reduce impacts on the natural world. 3. To nurture creativity by balancing left and right brain activity. 4. To provide ourselves with healthy communities, where we have time for each other. 5. To become more self-reliant. 6. To be able to raise our kids. 7. To s-l-o-w... l-i-f-e... d-o-w-n... 8. To be able to concentrate on the creation of sustainable solutions to the world's problems. 9. To become free to realize your personal potential. 10. Because living simply is joyous, challenging, and fun.