|People are getting over their love affair with stuff, and finding happiness.|
Are mature consumer economies reaching Peak Stuff? I mean how much crap that you don't need can people buy? Or afford? Like banging your head against the wall, it can't go on forever.
Data shows that in the UK the consumer buying frenzy has been tapering. It is unlikely that it is the only place where 'dematerialization' is occurring. The times are ripe for the post-consumer curious to look at minimalism and simplicity in pursuit of right sizing bloated lifestyles.
Ex-consumers are altering personal consumption from conspicuous displays of wealth to a level based more on need. After a decades long buying spree that has not increased our quality of life, many are feeling better while consuming less.
Businesses are even cluing in to the fact that things are changing. An executive from a large home furnishing store said recently,
"In the West, we've probably hit peak stuff. We talk about peak oil. I'd say we've hit peak red meat, peak sugar, peak home furnishings."
Yup. Peak stuff, peak this, peak that. We have been pigging out on everything. Are we finally done?