Consumerism is a war on everything, and we are being compelled to be its soldiers.
Citizen's money is transformed into consumer bullets, bulldozers and bombs, wreaking havoc far and wide. And we aren't even happier for all of that. Lazier, for sure, but happier? Not so much.
Advertising is the most insidious propaganda ever produced. It has formed our world view, our purpose for living. “I shop, therefore I am. If some is good, more is better.” It is causing us to volunteer our lives to the pursuit of more everything, and damn the consequences.
Overconsumption is an act of violence. It harms others, the planet, and the person doing the consuming. It is not a positive act for children or other living things, which is why its explosive powers must be defused and the lies and corrosive myths of consumerism laid bare.
The truth is that harbouring unlimited desires and living large is not in our genetic make up. For most of the human timeline we have lived simply in small nomadic groups. Excessive possessions for most of human history were nothing more than a hindrance, and they still are today.
We have only recently been drafted into Operation Live To Consume. Citizens have been carefully trained to be consumers, consuming far past the point of need. Perhaps that is the good news.
We still have deep desires in our genetic make up to live that planet-friendly simple lifestyle that worked for us over tens of thousands of years, and still does among the few today that continue these ways.
The ultimate planet-supporting thing to do is to be a conscientious objector, refuse to fight on the consumer battlefield, and commit to a life of nonviolence.
We can all rejoin the original mission - Operation Consume To Live. It is a mission of enough, of peace and contentment. Of sanity and solidarity.