For many of us, the urge to be free is greater than the desire to have more. We resist the orders to "CONSUME" coming from the consumerist cabal in order to live life on our own terms. There are no harnesses or fetters in a life of simplicity, frugality and thrift.
When it comes to resisting the chaffing, restricting harness of consumer capitalism, any response is valid and useful. Active resistance, passive resistance - it doesn't matter. Both are effective means to throw off the constrictions and run free once again.
We are saying NO to the profiteers trying to shackle the planet and everyone on it for their own selfish purposes. We can make their billions in advertising attractive chains ineffective. Sadly for them, they just can't force us to adopt their selfish, greedy line of thinking.
The beautiful, freedom loving cat in the video shows us that resistance is not futile. Watch and learn. And laugh. Then run away really fast and enjoy your life the way you want to live.