|"Costumes, candy, decorations, cards, brains..."|
The National Retail Federation has been doing a Halloween survey for the past nine years. This is because they want your brains, brains! No, just kidding. Keep your brains - they only want your money, and lots of it.
This year is on track to set a record amount for spending on decorations, candy, and costumes for children, adults, and pets. That's right - pet costumes to the tune of $310 million total. Hmmm, maybe the NRF is eating consumer's brains.
2012 spending is predicted to reach ghoulish proportions never seen before, even with the worst economic times in recent history. I can understand the stressed out newly poor wanting to escape into a fantasy world for a while, but with almost $7 billion dollars in total spending? What are they putting in that punch?
- $26.52 per person on costumes (including $1 billion total on children’s costumes, $1.21 billion on adult costumes, and $310 million on pet costumes)
- $19.79 per person on decorations
- $21.05 per person on candy
- $4.96 per person on greeting cards
Perhaps you are part of the 30% of the population that doesn't partake and escapes the Halloween consumer zombie shopping extravaganza altogether. Consider yourself lucky.
Don't let the monster mash of merchandising take your brains or your cash.