After yesterday's resurgence of Occupy Wall Street, I am all revved up for citizen-initiated activities aimed at fighting back against the chaos unleashed by unfettered consumer capitalism.
That is why the #notbuyingit campaign started by missrepresentation.org interested me - it is an example of coordination of consumer spending, or not spending, in order to instigate change. Affect profits - get action.
"Thousands of people worldwide are participating in #notbuyingit! If you see a product or ad that misrepresents or degrades women, use Twitter to post a description or upload a picture of the offensive item. Use the hashtag #notbuyingit so that we can all follow along!" from: #notbuyingitThe website links to a Pintrest page showing examples of misrepresentations in media and advertising that are being called out by citizen watchdogs. The awareness campaign encourages people to stop buying anything made by these, or any other, corporations or businesses profiting from making the world a messed up mass of sexism and misogyny.
When groups of people coordinate and take aim at specific targets, the business community pays attention. Lost profits have a way of doing that.
A boycott is an effective way to raise awareness, and get the attention of the powerful. The #notbuyingit campaign is one such way to become informed, take a stand and make a difference.
Let's call out the perps that slag and/or exploit women in the name of making a buck. Let's show them that we do not support them by keeping our money in our pockets.
It is time to Occupy The Media and Advertising. It is time, as Adbusters says, to "eradicate the commercial virus infecting our culture... and break up the corporate media monopolies."
Together, we can take action and create the changes we wish to see.
I'm #notbuyingit. I'm not buying anything.